More Fewers and Fewer Lesses

In less time than it takes for you to read slightly fewer words than there are in this sentence, some highly-paid writer, somewhere, will mix up their use of the adjectives 'fewer' and 'less'.

Most of the time it's a case of 'less' being used when the correct option is 'fewer'.  As in 'the change affects less people', or, 'the downturn may end up  costing the economy less jobs than expected.'

Often the negative effect is barely noticeable, and the mistake can be tolerated.

Sometimes it can't.

I was watching a movie on TV the other day and one of those 'tags' popped up at the bottom of the screen.  

It read,  'Move Movies,  Less Commercials'.    

The tag popped up so often and for so long each time during the movie's run that I began wishing for,

'Less Movie, More Commercials'.

Maybe that was the plan all along.