Wednesday, January 14, 2009

Business 101, 2009 Edition

Scan any of the news channels this morning and you might be forgiven for believing the world was about to end.

And not end in some clean, quiet way, but in a furious blast of tangled econo-terminology and related 'dealing'.   As if business is really that complex.

It all boils down to this folks, as simple as ABC:

A.  If no one is buying, then no one can sell

B.  If sellers stop selling, then no one can buy

C.  Do whatever it takes to help buyers buy

Most of the web of 'transactions' we hear about from the news seem to be no more than sellers moving assets around between them and pretending that it's true commerce.  Somehow, somewhere, at some time, real buyers need to pay real money for products and services.  And those buyers need the resources  to make those purchases.

Resources like credit.  And salaries.  And freed-up money from lower taxes. 

So there it is.  Not too complex at all.  Put money in our hands and take less of it away for taxes, and we will buy.  Our buying will boost sellers, who will in turn hire more of us to help, giving us even more resources to use for buying.

And all that renewed buying and selling will spur a rise in stock prices and refill our deflated 401Ks.  Which will make us relax and - you guessed it, buy even more.

It will also generate more tax revenue to run our cities, states, and country.  

So, got that new administration, congress, and the federal reserve?   Yes? Good!

I know. I know.  It's easier said than done.  But that's why we elect you and pay you (it's not just so you can buy more too).  

So tune out the financial news channels and, as Jean Luc Picard would say, 'Make it So...'

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